Brimeta Suitcase

AXI partnered with Brimeta, a rising suitcase and travel accessories brand based in Hong Kong, to bring their global vision to life through a high-impact photoshoot in Tokyo, Japan. As the creative production team behind the campaign, AXI led the end-to-end execution from casting diverse, on-brand models to sourcing skilled photographers, scouting unique Tokyo locations, and coordinating the full shoot logistics.

Armani Exchange

For the exclusive Armani Exchange "The AX Spot" private event, AXI was entrusted with casting over 70 models and influencers, carefully selected to align with the brand’s bold, youthful, and fashion-forward identity.

Our team executed a highly curated casting process, drawing from a diverse pool of talent across fashion, lifestyle, and social media spheres. Each individual was chosen not only for their aesthetic fit but also for their cultural relevance and ability to elevate the Armani Exchange experience both in-person and online.